The readablity of the LifeAlert site also leaves something to be desired; the text is tiny, reaches the full width of a browser window, and is not well-aligned.
There are a lot of different font variations on each page.
All of the imagery on the current LifeAlert site is inconsistent and fear-inducing.
Each of these is a button on the original site. There is nothing to inform the user that they are clickable.